Marketing Week Essay

Being fitting to charge certain race can be tricky roughtimes specially if you go int know what youre doing or what your target is. You retain to be able to deal yourself as well as the product and who better to administer girl Scout biscuits then young girls. The girl Scouts mainly target the middle and s head number class families with kids in the corresponding era group as the girls in the little girl Scout organization. Cookie gross sales have grown into a major funds foodstuffing operation, bringing in everyplace $714 million a year.However, cookie sales have declined wholeness percent for separately one year for the past six years. The miss Scouts have made several changes to the course that they hope go forth help foam sales and create cost speech opportunities. The little girl Scout troops will be change cookie boxes for 4 dollars apiece, up from the $3. 50 price mandated in 2006. The Girl Scouts will also be asking certain troops to sicken th eir cookie lineups to six varieties. 2) How well do you appreciate the Girl Scouts succeed in relation channel marketing?Examine the polar factors on which relationship marketing depends. The top six selling cookies that the Girl Scouts sell are Thin Mints, Do-Si-Dos, Trefoils, Samoas, Lemon Chalet Cremes, and, Tagalongs answer for for about 77 percent of cookie sales, and m whatever an new(prenominal)(prenominal) an(prenominal) attempts to create cookies geared toward special markets have non fared well in the recent years. The Dulce de leche cookies, based on guileless Latin America treats were design to petition to Hispanic markets as part of the Girl Scouts broader diversity initiatives.However, sales figures did not search to indicate either particular market preference for that variety. A diabetic companionable sugar free chocolate ship variety also failed to generate a significant sales boost. While each Girl Scout does not handgrip the income from her sales tro op members see the aim benefits of their efforts these kinds of strategies help reinforce the broader purpose of the cookie program such as command girls valuable lessons in marketing and go training.The Girl Scouts specify five substantive life skills that the cookie program focuses on developing goal setting, decision making, money, management, people skills, and business ethics. As Councils are change over their focuses onto better business approaches and skill development, many are hosting sales training seminars. 3) Although some people take away make benefits from selling Girl Scout cookies, not every Girl Scout is passage to go into a marketing career, and many might take the job of cookie selling particularly difficult.Do you think the experience of cookie selling, and more broadly speaking the lessons you might learn from this course about marketing and sales, can still be beneficial, especially to someone who might find the activities challenging? The Council of c apital of the Bahamas country, New York brought in professional sales trainer Jeff Goldberg, who teaches the Scouts the same techniques he would use for any opposite business. Says Goldberg, Goal setting, which was the scratch line thing we covered. Is the first thing I cover with any group of sales people, if you taket have a goal with any group of sales people?If you beart have a goal, how are you going to get there? The Nassau county council is encouraging all girls to try to sell 100 boxes important sales strategies brainstorm methods and places for selling, self-presentation cues like smiling being polite, and thanking customers (even if they dont buy anything) and turning around reluctant buyers with questions such as whats your favorite cookie? And Can I get you to buy just one box? The Girl Scouts also emphasize the importance that girls personally do the selling while parents must company Scouts during sales initiatives and can assist in other ways.